Is it only me, or is anyone else wondering when the Disney/Pixar marketing machine is going to ramp up for next summer's Cars 3? I can't wait for this film, and there's been so little information. It's killing me!
To be fair, there's been some information and light publicity for the film. First, we have the brief synopsis from Pixar's official website:
Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician with her own plan to win, inspiration from the late Fabulous Hudson Hornet, and a few unexpected turns. Proving that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!Then, in late May we received some more story details regarding Lightning's new trainer, Cruz Ramirez, and the young upstart racer Jackson Storm, plus some gorgeous concept art by Noah Klocek (shown below).
Plus, there's been some social media activity. First, during the Toyota - Save Mart 350 race at the Sonoma Raceway on June 26th, Cars 3 director Brian Fee, Cars creative director and franchise guardian Jay Ward and supervising animator Bobby Podesta held a live Facebook video chat to talk about the Cars franchise. You can watch the video on the Cars Facebook page, or read about it in an excellent write-up by the Pixar Post.
Also, in late July, Jay Ward held a live video chat with automobile designer Chip Foose. Foose is well known for his car designs and has been involved with Pixar since the first Cars film. In addition to designing the flames for Ramone and Lightning in the Cars films, Foose provided some of his design flair to Ramone's House of Body Art and inside the Radiator Springs Racers attraction in Cars Land at Disneyland.
Finally, Pixar has released a set of fun animated episodes on YouTube called the Cars Die-cast Series. Each episode is only a few minutes long and take the Cars characters to different, real world environments. They're fun, full of detail and you may spot some Easter Eggs hiding in the backgrounds.
And just this week, we learned that long-time Pixarian Dave Mullins was directing the studio's next short film, Lou, which will play in front of Cars 3. I loved Dave's quick sketch and am looking forward to learning more about this film, and seeing it in the theater next June!
So when will we get our first trailer for Cars 3? Your guess is as good as mine. It seems obvious to have a teaser trailer attached to Disney's Moana, which comes out November 23rd, but perhaps Disney will surprise us and attach it to Doctor Strange, being released on November 4th. And could we get a full-length trailer with Rogue One: A Star Wars Story? What a great early Christmas gift!
Cars 3 is directed by Brian Fee and produced by Kevin Reher, and hits theaters on June 16, 2017!